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And while you are at it, toss boxed cereal into your green smoothie too… Brought you by the Makers of Breakfast Cereal Sad for our society, this is the new marketing campaign from the makers of Special K Chocolate Almond and Cinnamon Toast Crunch. Kellogg Company, the largest seller of cereal in the US is zeroing in on what they call off-breakfast eating. Since 20% of cereal eating happens outside of breakfast, Kelloggs wants those consumers to “not feel guilty”. Their ne

An article published in the Wall Street Journal in July 2017 bemoans the fact that Americans are “shifting toward fresher items with fewer processed ingredients.” The title grabbed my attention “Old Food” is a perfect term for food that has long since lost its nutritional value. Did the author intend the double meaning? Let’s apply my “old food” definition and the article is way more entertaining! The article’s premise, big box food producers are losing market share to fre